We dreamt for so long of creating beautiful, bold, positive and inspiring clothing. After learning that life is tragically short we realised that we needed to start this adventure.

The BLOODY NORA PAM name was inspired by the most beautiful and amazing person that we have ever known. Adams brother Josh died suddenly aged 24 due to sepsis at the end of 2015 and we all miss him every single day. One of the many ridiculous and funny moments that Josh gave us happened when great aunt Pammy put sugar in uncle Johnny’s tea which he was totally not expecting and do shouted loudly “Bloody nora Pam have you put sugar in this?”. 

Josh found this moment hilarious and it made him laugh in only the way he could. When he found that something that funny he just couldn’t stop repeating it and laughing until we were all laughing with him and saying it too. Since this moment we have navigated though of life’s unexpected surprises by shouting ‘bloody nora pam!’ with a laugh and a smile.

Although we wanted to start this adventure when Josh was alive he is still with us every step of the way. His love and light and positivity is a constant inspiration for us and everything we do.

We have finally created BLOODY NORA PAM to enable people to to spread bold positive and empowering messages that we completely believe in. To spread love and light whilst raising awareness and donating 10% of all of our profits to the UK Sepsis Trust in honour of Josh.

Adam and Emma